Zhao Zhihan, from China, completed her bachelor’s degree in environmental design in Sichuan fine arts Institute from 2015 to 2019, participated in MDes interior design from 2020 to 2021 in The Glasgow School of art and graduated on September 2021.
She has a strong interest in commercial space, and her research usually focuses on the impact of human behavior and psychology on public space. In addition, she is also interested in a wide range of art and design. She believes that the future design will be inseparable from interdisciplinary research.
How does retail combine with digital space in the changeable era?
Human development is an iterative process, the renewal of the world makes the traditional business have to face a change, and the development of technology has brought a lot of opportunities. In this context, from the perspective of space design, marketing and philosophy, the project transforms theories into practice, produces a digital consumption space adapted to the times, and explores how the experiential space in the digital age provides consumers with different shopping experiences.
Additionally, in this project, utopian consumption is regarded as the key factor affecting consumption, and liquid consumption Utopia is regarded as the future development direction, which is related to the spiritual space design and consumption behavior, and discusses the relationship between human beings and abstract space.
Moreover, this project take co creation as a way to increase consumers’ creativity and sense of participation, highlighting the importance of individual creativity in future consumption scenarios, The purpose is to put forward some possible development directions for the future of retail and digital space, and to explore the significance of future digital space in reflecting people’s psychological needs