MeTA-LiFE

How does retail combine with digital space in the changeable era?

Human development is an iterative process, the renewal of the world makes the traditional business have to face a change, and the development of technology has brought a lot of opportunities. In this context, from the perspective of space design, marketing and philosophy, the project transforms theories into practice, produces a digital consumption space adapted to the times, and explores how the experiential space in the digital age provides consumers with different shopping experiences.

Additionally, in this project, utopian consumption is regarded as the key factor affecting consumption, and liquid consumption Utopia is regarded as the future development direction, which is related to the spiritual space design and consumption behavior, and discusses the relationship between human beings and abstract space.

Moreover, this project take co creation as a way to increase consumers’ creativity and sense of participation, highlighting the importance of individual creativity in future consumption scenarios, The purpose is to put forward some possible development directions for the future of retail and digital space, and to explore the significance of future digital space in reflecting people’s psychological needs

 

Existing digital platforms

At present, the application of digital technology in retail is still in a preliminary stage, and there is still much room for exploration on how to combine them. As a discussion on consumption scenarios, the basic characteristics of consumption space and consumer behavior must be considered. On this basis, interdisciplinary research combined with some new technologies and developments will be a feasible method.

Mapping - in a 'drift' way

'The arsenal of commercial techniques that retail has developed can no longer function as usual. The entangled worlds of architecture, fashion, business and art that supplied those techniques now appear to us in a new way, as a museum of a culture that is now ­becoming extinct. At the same time, retail’s techniques of attraction and distraction have become visible in a new way. Stripped of their use value, they reveal themselves as techniques of pure display.' ——(Fredi Fischli and Adam Jasper, 2021)

Main theories

Main theories

Main theories

Discussion on Theory

Practice

Practice

Practice

Practice